thealternative.in : Take the Alternative Refashioned Challenge/Contest 2015

Organization : The Alternative
Competition Name : Take the Refashioned Challenge/Contest 2015
Applicable States/UT : All India
Competition Last Date : September 30th, 2015

Website : https://www.thealternate.in/

Take the Refashioned Challenge/Contest 2015:
Did you know that the average life span of a garment, with moderate use, is 3 years? And that 80% of all the clothes we discard are perfectly reusable?

Yet, every year, 10-20% of all textiles in the fashion industry are wasted. sending thousands of tonnes of used clothing to be landfilled. Many of these garments have either never been worn, have been used only sparingly and are often in great condition. Up to 95% of the textiles landfilled every year can be recycled or reused, but, only a tiny percentage of them actually are.

Textiles also require huge volumes of water to be used at various stages of manufacture and contribute greatly to CO2 emissions. The amount of water used to make the average T-shirt is the amount an adult human drinks in 3 years!

By recycling/upcycling even a single garment, you can make a difference!:
Upcycling is like magic because it turns old things into new things. When you upcycle, you’re processing a garment to make it even better than the original. Upcycling clothing is great for it puts an end to those wardrobe blues. And, who wouldn’t like something new to wear every day!

Take the Alternative’s Refashioned Challenge:
Remake your wardrobe in ways that are easy, affordable, and fun, leaving you with no shoppers’ guilt. What’s more, by extending the lives of your beloved garments and keeping them out of the landfills, you’re helping make a greener planet:

Whether it’s that old lehenga that’s gotten too tight round the waist, those boring shoes that you’ve owned forever, or your favourite skirt that a nail snagged, there’s a cool, new outfit hiding inside them all. And you have the power to bring them back in cool new avatars! So, get creative with DIY projects, turn that baggy shirt into a cute crop top, head to the garage sale rather than to the mall, and make yourself a garment that’s uniquely you!

Contest Rules:
1. Wear your favourite upcycled/thrifted/hand-me-down/DIYed garment or accessory and take a selfie.

2. Upload the picture to Facebook or Instagram with the hashtag #RefashionedChallenge, and tag The Alternative. Or email us your entry at contribute@thealternative.in.

3. The photograph must be accompanied by a short description of why the garment qualifies for the contest.

4. All entries must be original.

5. You may send in more than one entry.

6. The Alternative, with the contestant’s permission may share your entries online or offline.

7. The most creative entries stand to win exciting prizes every week from Reinvention.

Contest Duration:
September 10th – September 30th, 2015.

The Sustainable Fashion Hub is a series that examines shifts in the the global fashion industry to more sustainable and ethical practices and processes, with a special focus on India. It explores what goes into creating a just and sustainable fashion value chain – from the creation of garments and lifestyle accessories to making them available to consumers. All content on the hub is produced with 100% editorial independence by The Alternative.

The Hub is supported by logo, India’s first certified organic designer apparel brand. With products that are directly sourced from organic cotton farmers at fair trade terms. Bhu:Sattva® uses natural colours, vegetable and herb dyes and goes further to work on reviving various forms of traditional weaving and handloom. Information on its products and processes can be found at http://www.bhusattva.com