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MyGov Designing a Logo with Tagline for Hortinet Traceability Contest

Organisation : MyGov
Competition Name : Designing a Logo with Tagline for Hortinet Traceability
Competition Deadline : 31st December, 2017,
Terms & Conditions :
Website :

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You can now ask your questions about this contest. Please go to the bottom of this page.

Designing a Logo Contest :

** Designing a Logo with Tagline for Hortinet Traceability, Representing the Movement of “Citizen Participation in Digital India”

Related : MyGov Logo Design Contest for PIO Parliamentary Conference :

APEDA introduce traceability system in India :
APEDA has been undertaking a number of initiatives for market promotion and quality development for Indian agricultural and processed products exports in general. Some of the key issues that are constantly faced by Indian agricultural and processed food products in the penetration of major markets like European Union, USA, Japan, etc., have been the following :

** Increasing global focus on food safety, especially on residue monitoring, product standardization, Traceability, etc.
** Regular Crisis due to pesticide residue, aflatoxin, etc., in products exported from India.

** Use of the above as non-tariff barriers by developed markets.
** To assure the importing countries that the quality requirements are being maintained at every level of supply chain, APEDA took initiatives to set up traceability mechanism in agricultural products.
** Introduction of Hortinet Traceability Systems in India by APEDA

** A single sign in traceability system for all horticulture produces.

With the continuous success of the traceability systems developed and implemented so far, APEDA has taken up the challenge to cover all fruits and vegetables under the ambit of traceability system called as Hortinet.

Hortinet is an integrated web enabled certification and Traceability system which starts from registration of farmers and act as a surveillance system to ensure that fruits and vegetables exported from India adheres to the International Standards for human consumption.

Currently the Hortinet system consists of 14 vegetables (Curry Leaf, Okra, Ivy Gourd, Drum Stick, Flat Beans, Long Beans, French Beans, Cluster Beans, Bottle Gourd, Round Gourd, Green Chilly, Potato, Bitter Gourd and Egg Plant) and three fruits(Mango, Grapes, Pomegranate) and the following stakeholders are involved in the supply chain :
1. Farmers.
2. State Horticulture Departments for farm/farmer registration.
3. Laboratories for testing of Pesticides and other Contaminants.
4. Exporters for Consignment Creation.
5. Agmark for grading certificate for some of the Horticulture produce.
6. PSC Authorities for issuance of Phyto Sanitary Certificate.

** In this regard APEDA, invites entries to design a logo with tag line for Hortinet Traceability System.

** The Logo should depict farm to fork traceability of the various Horticulture produce covered under Hortinet Traceability system for export from India. The winning entry will be awarded an amount of Rs. 50,000 (Rupees Fifty Thousand only).
** The last date of submission is 31st December, 2017, midnight.

Technical Parameters :
** The participant should upload the logo as a file in JPG, PNG or CDR/AI format in high resolution. The Logo should be in high resolution with minimum 300 DPI.
** The winner of the competition will be required to submit the design in an editable and open digital file format.

** Do not imprint or watermark your logo design. Any watermark or imprint on the submission may lead to rejection
** Logo should be designed in colour.

** For actual utilization of the award-winning logo, the size may vary from 4 cms x 4 cms to 60 cms x 60 cms.
** The Logo should be usable on the website/social media such as Twitter/Facebook, on printed materials such as b/w press releases, stationery and signages, video material, etc.

Evaluation Criteria :
** Entries meeting all the eligibility criteria shall be taken to the evaluation stage

** All the entries received by APEDA would be assessed for award by a Screening Committee for an initial evaluation. After such screening, all approved entries would be assessed for award/honorarium by a selection committee for final evaluation.

** Entries would be judged on the basis of elements of creativity, originality, composition, technical excellence, simplicity, artistic merit and visual impact and how well they communicate the theme ofHortinet Traceability Initiative.

** The decision of the Selection Committee would be final and binding on all the contestants and no clarifications would be issued to any participants or any decision of Selection Committee.
** The APEDA, if it so decides, reserves the right to not to proceed with the competition at any stage.

** At any stage of any reason if the entry is found to be infringing copyright the selected entry might be rejected.
** At any stage for any reason if the entry is found to be infringing copyright the selected entry might be rejected.

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