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Lakme Fashion Week LFW August 2019 Gen Next Application : lakmefashionweek.co.in

Contest Name : LFW Lakme Fashion Week August 2019 Gen Next Application
Applicable For : Young Indian Designers
Contest Deadline : 15th April 2019
Website : http://lakmefashionweek.co.in/home/gennext

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Lakme Fashion Week Gen Next

Applications are invited for Lakme Fashion Week August 2019 Gen Next.

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Eligibility

** Applicants should be under three years in business when they first apply under any label directly attributed to them.
** Applicants can earn higher scores during judging if they demonstrate solid work experience at fashion houses/retail stores or in any creative capacity in the fashion industry
** To qualify, all applicants must present credentials and designs under menswear (ready to wear) or womenswear (ready to wear) categories or both.

Application Process

All designers who wish to apply for ‘Gennext’ program must follow the below steps:

Phase One

Step-1:
** Fill the online Gen Next registration form
** Please note the deadline to submit the online registration form is – 30TH March 2019.

Register Online : http://lakmefashionweek.co.in/home/gennext

Step-2:
** Download the power point presentation template.
** Fill in the power point presentation of 4 slides only with your label information, sketches and pictures of your designs- strictly as per instructions mentioned in the slides.
** DO NOT tamper with the presentation format, there is no need for special effects/visuals
** Please email the powerpoint presentation at – lfw.consultant@imgreliance.com
** Please mention “Gen Next – *insert designer label name* in SUBJECT LINE
** Please do not submit samples unless requested to do so.
** Kindly note the last date for submission of the presentation is Sunday, 15th April 2019.

Phase Two

(For applicants who are selected in Phase One)

Submissions :
** Once an applicant has completed the application form/presentation submission, this will be reviewed and the candidate will be notified by email whether the application has been accepted.
** Once the applicant has been selected, they will be asked to submit two sample garments from their forth coming collection which will be considered for the Jury shortlist.
** Please note the garments submitted should be sample pieces, any loss of the garment won’t be borne by IMG Reliance or Lakme Fashion Week

Additional Information:
** A panel of at least 15 advisory board form the jury reviews the application each season.
** This includes key opinion formers, editors, media, buyers and representatives from IMGR & Lakmé
** The panel is there in an advisory capacity only.
** There may be certain cases where IMG Reliance feels a particular applicant may or may not be suitable for GEN NEXT sponsorship, and IMGR reserves the final say

Creative Direction

** Gen Next designer program at Lakme Fashion Week is a platform for young Indian designers to conceptualize imaginative, original and thought provoking ‘story based’ collections for a discerning fashion audience in India and globally.
** Gen Next applicant must demonstrate innovation with materials and techniques as well as their creative process and methodology towards conceptualizing the collection.
** Gen Next applicant must position herself or himself no less than an artist, using relevant materials for translating a strong concept into an artistic composition of form, shape, colour, pattern, print, embroidery and weave.
** The chosen elements should be thoughtfully presented in a balanced manner, with self-driven critical judgment on the scale between excess and minimalism.
** Gen Next applicant must question and challenge conventional norms in Indian fashion and push the boundaries for creative experimentation and exploration using design techniques from fashion apparel, textile or other relevant creative disciplines such as art, film making, music, sculpture, etc.
** Gen Next applicant must demonstrate qualitative obsession with fundamental parameters of construction of the samples such as craftsmanship, tailoring, detailing and finishing.
** Overall, a Gen Next applicant must showcase clarity in vision for the label through its aesthetic and design philosophy, concept of the proposed collection and execution through both the samples submitted upon selection
** The Gen Next program is presented by INIFD, an official sponsor at LFW.

Application Deadline

The last date for sending your ‘Gen Next’ application is Monday, 15th April 2019.

Contact

For further information please contact Harshita Chundawat / Fashion Consultant, IMG Reliance – lfw.consultant@imgreliance.com

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