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Happydent ‘Make a Dent’ Contest 2021

Organisation : Happydent
Contest Name : Happydent ‘Make a Dent’ Contest 2021
Applicable For : Citizens of India
Contest Last Date : 25.10.2021
Website : https://brandequity.economictimes.indiatimes.com/makeadent

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Happydent ‘Make a Dent’ Contest

The Happydent Make a Dent Contest (“Contest”) is being conducted PVMI by Perfetti Van Melle India Pvt. Ltd.


This Contest is open to everyone. (each “Entrant”) must be
(i) at least eighteen (18) years of age and

(ii) should reside in India. Government officials, political figures, and businesses or organizations politically affiliated (all as determined by PVMI in its sole discretion) are not eligible to participate in the Contest.

How To Participate?

Entrants shall send their entry on the website (each, referred to herein as an “Entry”)
** Name
** Contact Details: Phone No and Email Address
** Video ad (less than 1 minute)

Nomination Process

The participants of the Happydent ‘Make A Dent’ Contest will be selected and rewarded through a multi-step process.

Step 1 : Fill an online entry form giving your basic details including: Full Name, Contact, Email Address

Step 2 : Submit your own ad for Happydent as per the below mentioned guidelines
** The video should be conceptualised around: Happydent- Make a Dent
** Refer to the latest Happydent Ad- ‘Dikha Battisi Kar Baat Achi Si’ View ad

** Your video should include a Happydent consumption shot before showing Sparkling Smile/White light emanating from Sparkling Smile.

** Video Duration: Max 60 secs; Can be shot using any device including Mobile phone
** Supported video format- MP4

Judging Criteria

Nominations submitted by participants will be reviewed by the jury. Based on the evaluation by the jury, 15 winners will be selected. The components should meet three essential requirements.

They are :
** Brand Connect (50%)
** Originality and creativity (30%)
** Mass Customer Engagement (20%)

To further elucidate the components
** The video should be conceptualised around the theme ‘Happydent- Make a Dent’ Refer to the latest Happydent Ad- ‘Dikha Battisi Kar Baat Achi Si’ View ad

** Your video should include a Happydent consumption shot before showing Sparkling Smile/White light emanating from Sparkling Smile
** Video should not hurt any political or religious sentiments

Jury reserves the right to choose the winners through the contest.

Prize & Quantity

Rs. 1 lakh prize money payable to each winning team and is subject to applicable income tax, which shall be borne by the winner. In case, a team has two members, PVMI will only pay the amount to the one by whose name the entry was submitted.

Dates To Remember

** Start Date – August 25, 2021
** Last Date to Submit Nomination – October 25, 2021
** Winner Announcement – December 1, 2021


1. What should be the theme of the entries for the contest?
The entry has to be in a video format and can be created using any device including Mobile Phone.

The storyline can revolve around any social issue that the person would like to throw light upon using Happydent as a medium. Consumption shot of any Happydent gum is a must before showing the act of throwing light.

2. Can I shoot a longer film?
The maximum duration of the film should be 60 sec.

3. Is it compulsory to consume any Happydent gum during the ad?
Yes, it is mandatory to consume Happydent during the film. The consumption should happen in a way that once the social issue is established, the protagonist (main character) consumes Happydent (pack to be clearly shown) before throwing light.

We leave the treatment of how the light is thrown or Sparkling smile is shown to the entrant.

4. Can I post my entry on my social handles, after I submit it?
No, the video should not be posted on social handles. The brand has the right to share it on social media if deemed fit.

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