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Cadbury Madbury Activation Campaign 2021

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Organisation : Cadbury Madbury
Contest Name : Cadbury Madbury Activation Campaign 2021
Applicable For : Residents Of India
Last Date : 11/11/2021
Website : https://www.madbury.in/

Cadbury Madbury Activation Campaign

This Cadbury Madbury Activation is an initiative of Mondelez India Foods Private Limited.


You need to fulfil the following eligibility criteria to participate in the Campaign

1. You need to be a natural person;
2. You should be an individual legal resident and citizen of the Republic of India;

3. You should be of an age 18 years or above at the time of entry into the Campaign;
4. You shall be legally competent to enter into a binding contract under the applicable laws of India.

Campaign Period

This Campaign will commence from 00:01 a.m. 07th September 2021 and end at 11:59 p.m. on 2nd November 2021 on the website, from 00:01 am on 09th Sep 2021 to 11th Nov 2021 on JioEngage, 16th Sep 2021 to 28th Nov 2021 on Airtel and from 22nd Sep 2021 to 11th Nov 2021 Whatsapp chatbot. Any entries before or after the Campaign Period will not be considered.

How to Participate?

Entries Through Website

In order to be eligible for the Campaign, during the Campaign Entry Period, You must log on to www.madbury.in and create Your own Cadbury Dairy Milk bar concept by selecting from the list of ingredients available at the “Invent Your Flavor” page at www.madbury.in.

Entry Through JioEngage

Step 1 : To submit an entry on the JioEngage platform on MyJio application, made available by JPL (“JioEngage”), Participant shall be required to download MyJio application on their devices and successfully login on the MyJio application using their registered mobile number.

Step 2 : Participants will then be required to launch the MyJio application on his/her device. Participant shall be further required to click on the banner of the Campaign on the homepage of the MyJio application (“Banner”) or on the homepage of JioEngage.

Clicking on the Banner the Participant shall be directed to the Campaign on JioEngage. You shall be required to give consent on these T&Cs to proceed.

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Step 3 : After accepting these T&Cs, Participants can create their own Cadbury Dairy Milk Bar concept (“Cadbury Invention”) by selecting ingredients of their choice (max #2) available on JioEngage. Participants have to name their Cadbury Invention, choose a color and write a short description on ‘why their Cadbury Invention should win’.

To submit the entry, Participant shall be required to fill in his full name, email ID, Date of Birth and City on the Mondelez website. Once filled, a Participant can submit his/her entry.

Entry through Whatsapp Chatbot

Step 1 : The Participant can submit an entry through WhatsApp using the BOT integrated in the Mondelez WhatsApp Business Account;
Step 2 : Participants will be required to initiate/trigger the process and submit his/her entries to the Campaign along the process.

Step 3 : Participants will be required to proceed step by step in a conversational manner through WhatsApp providing the necessary information for the Campaign.

The participant will also be receiving appropriate images in WhatsApp along the journey steps.

Step 4 : The participants will have to provide his/her Name, Email ID, select their combination of ingredients to create their own Madbury.

Once created, they will be required to enter the Name of their creation, choose the colour of their wrapper and a short note on why they like their creation to win the contest and share their DOB.

A successful entry will be submitted only if the participant shares all the above mentioned information.

Entry through Airtel

To submit an entry on Airtel thanks, made available by Airtel, Participant shall be required to download the Airtel thanks application on their devices and successfully login using their registered mobile number.

For more details, log on the Airtel thanks application for participation in the Campaign.

Selection Process & Judging Criteria

(i) All valid online entries will be first selected by Mondelez through an Execution Partner through a random draw of lots which will be classified as the Longlist Entries.

(ii) All Longlist Entries will further be shortlisted to a shortlist number of 100 entries by an Execution Partner on the basis of Your combination of ingredients and Your inspiration story submitted with Your only entry which will be classified as ‘Shortlisted Entries’.

(iii) All valid Shortlisted Entries will be reviewed by a separate panel of judges to select top five (5) entries as the ‘Finalists’.

(iv) The Finalists entries will be selected by the judges on the basis of following criteria
** Taste
** Creativity
** Feasibility for Commercial Production

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