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MyGov Aatmanirbhar Toys Innovation Challenge 2020 :

Organisation : MyGov
Contest Name : Aatmanirbhar Toys Innovation Challenge 2020
Applicable For : Open to All
Contest Last Date : 20.01.2021
Website :

Sponsored Links:

MyGov Aatmanirbhar Toys Innovation Challenge

The ‘AATMANIRBHAR TOYS INNOVATION CHALLENGE’ welcomes you to participate and create an attractive toy based game, inspired by Indian tradition and culture.

Related / Similar Contest : MyGov Agri India Hackathon 2020

Toys and games have always been an enjoyable means of training young children about life and values in society. Through this innovation challenge, we will be wish to educate children about Indian culture, heritage and rituals by immersing them into our cultural richness in a fun, interactive way.


The Hon’ble Prime Minister in his Mann Ki Baat address on August 30th 2020, mentioned the great potential and opportunity that can be tapped to promote ‘AatmaNirbhar Indian Toys’.

In order to give visibility to the Indigenous Toys manufacturer, MyGov is honoured to launch a National level ‘AATMANIRBHAR TOYS INNOVTION CHALLENGE’, to encourage Indians to design toy-based games based on Indian tradition, culture, heritage, mythological stories and characters.

Eligibility Criterion

** No age criterion
** Participation can be an individual or a team
** Entries should be original and not plagiarized

How to Apply?

All entries must be submitted through creative corner section of Entries submitted through any other medium / mode would not be considered for evaluation.

Apply Online :

Step-1 : Go to the link given above.
Step-2 : Click on “Click Here to Register” link
Step-3 : Enter your Email ID (or) Mobile Number and
Step-4 : Enter your Password to Login.

Step-5 : After Login, you can submit your entries.

Note :
New User, Register First to Participate in the Competition.


1. The entries in the contest will be in two parts.
** Individual participation
** Team participation (maximum of 4 people)

2. All entries will be checked for its originality and non plagiarization
3. The applications will be evaluated on different parameters(pls refer to evaluation)

4. The game can be in any of the following fields/ categories
** Board game
** Outdoor Game

** Digital Game – Any game can be in digital form by usage of toys or props (eg pieces on chess board or dice in ludo). Each digital game must include storyline with props or toys inside the game.

Problem Statement

With the change in lifestyle and deepening of western influence, we see one striking difference between modern childhood and the children of previous generation, the lack of Indian games.

Earlier games had a rich culturale and heritage value and were tools to pass on some ancestral knowledge. They were also suitable for all ages and increased the interaction between generations.

Toy Based Game Process

** The Innovation Challenge will be available on
** The last date of submission of entry is 20-Jan-2021
** The applicant needs to log-in on MyGov portal:

** Applicants are advised to provide self-contained proposals with essential supporting materials provided as uploads for an informed and fair evaluation/review.

** No changes will be accepted once proposals are submitted.
** Providing incorrect information will lead to outright rejection of proposals.


All the submitted entries will be reviewed by our evaluators under different fields. Each application will be assessed by a set of evaluators to ensure the best submission gets selected.

** All entries will be checked for its originality and not being plagiarized.
** The game proposed must have usage of toys or props (eg pieces on chess board or dice in ludo) and incase of of a digital game, the game must include storyline with prop or toys inside the game.

** The game must reflect Indian culture, tradition and values. The significance of value proposed can be limited to local or National level.
** The submission should include a written brief about the game within 500 words

The applications will be evaluated on different parameters :
** Including but not limited to the market need
** use of props or Toys
** novelty of the idea/innovation
** Story line of the proposed game
** Influence of Indian culture or Indian tradition
** Scalability
** potential impact
** commercialization capacity


** Launch and call for entries: 4th December 2020
** Application deadline: 20th January 2021
** Selection rounds
** Winner announcement


** Top winners in each category to get cash awards of Rs 1 lakh each
** Top winners will also get an opportunity to showcase their products in National Toy Fair in February 2021

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